Re: Signage

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Posted by Kenzi on September 6, 2001 at 23:21:13:

In reply to: Signage posted by Lauren on September 6, 2001 at 22:47:04:

I am no marketing genius but in my opinion people are attracted more
by visuals, and less by text. Your sign sounds perfect (tho maybe a
little small) but what will catch people's eyes and draw them to you
is the overall look of your booth/space/table. It's an extra step in
the thought process when someone reads the word "henna" on your sign,
then they think maybe "what is henna?" and then, "do I want some of
that?" or "do I want to find ou what it is?" If you have a ambiance
about your space you tap into something viseral and non-verbal; the
person sees gorgeous fabrics, wafting incense smoke, exotic costume,
rich colors, tassels, pillows, dancers, lithe boys waving palm
fronds, a crowd of hennaed people etc. and a whole feeling, an urge
overcomes them. There is no logic going on at that point, just "wow,
looks inviting/exotic/interesting/beautiful/luxurious/relaxing....me
want!"

What I try to to do evoke that feeling is to drape sari fabric
everywhere in my booth; the colors are all rich jewel tones in the
orange/red family. I usually have rugs on the ground and tables with
books open to photos of henna. I have a few signs but they are not
prominent...they are more something to read once you are drawn to the
booth. Whether I am selling other stuff or not I usually bring it
because having that draped and arranged around the booth and table
add to the atmosphere of the space. I usually have an incense burner
going with some Moroccan incense (not your everyday scent) which
attracts people as well.

The other huge draw is to be hennaing someone. It is amazing how
this will draw crowds. Get friends to stop by for free henna.
Whenever there is a lull henna your friends, even wipe off your work
and start again just so you always appear to be hennaing someone.
Hennaing yourself doesn't count because this usually looks, to
outsiders, that you are wrapped up in your thing and don't want to be
disturbed. If you have to, offer someone free henna or half-price
henna if they let you do whatever you want on them, just to attract
people to your space.

Don't throw away the sign! Keep it but use other methods to attract
people.

p.s. give me a call if you want to come into the city and shop for
saris.

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: I am no marketing genius but in my opinion people are attracted more : by visuals, and less by text. Your sign sounds perfect (tho maybe a : little small) but what will catch people's eyes and draw them to you : is the overall look of your booth/space/table. It's an extra step in : the thought process when someone reads the word "henna" on your sign, : then they think maybe "what is henna?" and then, "do I want some of : that?" or "do I want to find ou what it is?" If you have a ambiance : about your space you tap into something viseral and non-verbal; the : person sees gorgeous fabrics, wafting incense smoke, exotic costume, : rich colors, tassels, pillows, dancers, lithe boys waving palm : fronds, a crowd of hennaed people etc. and a whole feeling, an urge : overcomes them. There is no logic going on at that point, just "wow, : looks inviting/exotic/interesting/beautiful/luxurious/relaxing....me : want!" : : What I try to to do evoke that feeling is to drape sari fabric : everywhere in my booth; the colors are all rich jewel tones in the : orange/red family. I usually have rugs on the ground and tables with : books open to photos of henna. I have a few signs but they are not : prominent...they are more something to read once you are drawn to the : booth. Whether I am selling other stuff or not I usually bring it : because having that draped and arranged around the booth and table : add to the atmosphere of the space. I usually have an incense burner : going with some Moroccan incense (not your everyday scent) which : attracts people as well. : : The other huge draw is to be hennaing someone. It is amazing how : this will draw crowds. Get friends to stop by for free henna. : Whenever there is a lull henna your friends, even wipe off your work : and start again just so you always appear to be hennaing someone. : Hennaing yourself doesn't count because this usually looks, to : outsiders, that you are wrapped up in your thing and don't want to be : disturbed. If you have to, offer someone free henna or half-price : henna if they let you do whatever you want on them, just to attract : people to your space. : : Don't throw away the sign! Keep it but use other methods to attract : people. : : p.s. give me a call if you want to come into the city and shop for : saris.
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