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:: After a long incubation period..
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Heather
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Posts: 505
From: Providence, Boston, etc - www.HennaByHeather.com
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After a long incubation period..
Posted on: 11/09/2009 01:40 PM
Post deleted:
CCJ edit: I'm glad you have your shop open, and it looks lovely, but I really need to keep direct links to other folks commercial sites off HP. The insurance underwriter doesn't permit such. Sorry to have to scrub it off. Hope you find other places you can show off and sell stuff. Best of luck to you.
Edited by C_Cartwright_Jones on 11/09/2009 05:38 PM
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Heather
Member
Posts: 505
From: Providence, Boston, etc - www.HennaByHeather.com
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Re: After a long incubation period..
Posted on: 11/09/2009 06:01 PM
Bummer... I thought that might happen... to the point where I almost asked whether it was okay or not before posting... but figured you'd take it down fast enough if you had to, as you have :)
Oh well... anyone who wants to help me out... with a bit of poking around on Teh Internets you can probably find out where the store is hidden in plain sight... and I'd love any feedback that can be offered!
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Roy
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Posts: 928
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Re: After a long incubation period..
Posted on: 11/10/2009 08:06 AM
We appreciate your understanding on this, Heather.
For those of you who may have missed the post about advertising on HP from about a year ago, here's the story:
We've had a rule against advertising in posts on the Forum for a long time because there were so many people who posted only to advertise their businesses. You may notice that the Forum is configured not to allow signature blocks for the same reason. We had a few abusers who included elaborate hyperlinked banner ads in their sig files as a way of dodging around the rule against advertising in Forum posts.
About ten years ago, Jeremy Rowntree, the original owner of the Henna Page, started soliciting ads hoping to raise enough money to pay the site's server bill. When Catherine took over the site from Jeremy, she continued supporting advertising, even though the income wasn't worth the work that went into administration because of the number of people who said their HP ads were important to their businesses.
Last year, Catherine had her business insurance reviewed because every part of the enterprise had grown. She was about to open a retail store and planning a second for the following year. In addition she was already running her warehouse and shipping operation for Mehandi and TapDancing Lizard on leased properties and she had a growing staff of employees at all the "brick-and-mortar" locations.
The underwriters review everything, including Web and Internet operations, before deciding to take on the policy and what premium to charge. They demanded some changes in online policy and procedure and said that Catherine would have to stop carrying other suppliers' ads or pay a higher premium. The problem for the underwriter was that there is no way to control what an advertiser does or sells and the underwriters were concerned about risk of a secondary suit from a person claiming to have been injured by goods sold by an advertiser. Win or lose, defending against a product liability complaint can be a long and expensive process and the insurer was only willing to take on that additional risk for a considerably higher premium.
As it happened, the additional insurance would have cost more than the revenue from advertising and the advertising income was never very much to begin with. To put it in perspective, an entire year's advertising income was worth less than the orders shipped in an average day and equal to about one-percent of our cumulative annual shipping bill. We saw no point in paying more than the business was earning from advertising in order to continue carrying supplier ads, so advertising had to go.
One possible alternative...Jen Schafer started a site last year to offer a new location for advertisers. We haven't kept up with the state of that project, but you can contact Jen for information.
R.
Edited by Roy on 11/10/2009 08:08 AM
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